In the 75 Hard program there is required reading: Read 10 pages in a self-development and/or entrepreneurial book each day. Audio books don’t count, though they make the two 45-minute workouts go faster.

What is 75 Hard?

75 Hard is a mental fitness challenge by Andy Frisella of the Real AF* podcast . The 75-hard, part of the Live Hard Program has an initial challenge, which is 75 Hard.  Then the Live Hard Program has 3 additional phases, all completed within one calendar year. The 75 Hard and Live Hard Program all have secondary benefits of physical and mental health improvements with fantastic results among those who are serious about the challenge.

Read more: 75 Hard Challenge and Phases

Books on Mental Toughness

  • Can’t Hurt Me
  • Relentless
  • Never Split the Difference: The art of negotiation from a FBI Hostage negotiator- this book actually surprised me at how helpful and engaging it was. Useful in communication with anyone, including children.
  • Chasing Excellence: A story about building the world’s fittest athletes
  • The Comfort Crisis: This book is what caused me to want to do 75 Hard. It explores the necessity of doing hard things in order to feel like we are really living. Excellent book!

Books on Small daily changes and building habits to change your life exponentially

Books that are A little woo woo (emotional health and unconventional ideas)

  • How to Do The Work: The Holistic Psychologist (of Instagram) tells us how to work on ourselves.
  • The Emotion Code: We need to really feel, and not suppress or run from our emotions. Sometimes, after a habit of suppression it’s hard to find them. The Emotion Code tells you how- it’s remarkably effective and quick and easy!
  • The Wisdom of Menopause: Excellent for understanding women’s hormones, excellent for those in menopause, those who love people going through menopause, and those who anticipate going through menopause in the future.
  • Your Spark is Light: Courtney Hunt’s book about quantum physics and the importance of sunlight
  • When the Body says No: Gabor Mate, MD, explains how physical illness comes from emotional repression and what to do about it.
  • The Body Keeps Score: How trauma physically stays in the body and how to get it out.

Health-related books




Books on Business and Finance:

  • Deep Work: Stop multitasking and see the results that come from going deep and pushing through boredom.
  • Business Made Simple: If you confuse you lose- this is the book from Story Brand, and is great for sales pages, sales pitches, and clarifying what your offer is.
  • The 4 Hour Work Week: Tim Ferris’s classic book on entrepreneurship, thinking outside the box, and making more while you do less.
  • You Need a Budget: I love this budgeting method! It’s like the envelope system, but with an app.
  • I Will Teach You To Be Rich: Cheesy title, fantastic book on budgeting with your personal priorities.
  • Building a Story Brand
  • Dare to Lead
  • The 10X Rule: Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success.